CASE STUDY
MERCHANT
TAYLORS'
HALL
Branding and marketing design for this stunning, historic events space in the City of London
CHALLENGE
To create a brand befitting this 14th Century events space in the heart of the City of London.
The venue has many different rooms for hire, utilised for meetings, conferences, weddings, parties and events. The crown jewels are their Great Hall and Courtyard Garden. They also provide catering, from sandwiches and snacks to fine dining.
Most recently they accommodated the (televised) British Food & Drink Awards, hosted by Stephen Fry in February 2020.
© 2020 Paul Crawford-Smith
SOLUTION
We sought to find a way to pay respect to the great history of the venue, whilst making the brand much more appealing to savvy London events professionals.
We refreshed their brand sympathically by utilising a new font, new colour scheme and contemporary, clean design treatments across all marketing collateral.
The introduction of line illustrations created a fresher, dynamic and modern brand.
ADDITIONAL INFO
Pie & Mash Design also provide the majority of their day-to-day marketing design requirements.
Merchant Taylors' won the accolade of ‘Best Small Stand’ (pictured) at the annual Square Meal Venues & Events show in Old Billingsgate, London.
HISTORIC INFO
The Merchant Taylors’ Hall, London is the seat of the Worshipful Company of Merchant Taylors, one of the Twelve Great Livery Companies of the City of London, surviving from Mediaeval times.
The Company has occupied its present site between Threadneedle Street and Cornhill since 1347. It is one of only 40 remaining livery halls in London.
FURTHER CASE STUDIES
DANIEL WATNEY
PROPERTY CONSULTANTS
PITCHES & PRESENTATIONS
PIXIPIXEL
CAMERA & LIGHTING HIRE
ARTWORK & DAY-TO-DAY
DREWRY
SHIPPING CONSULTANCY
BRAND REFRESH