Brand refresh for a global shipping consultancy with offices in London, Singapore, India and China
Drewry needed a 360° brand refresh across all communications channels. To develop a design system, our role involved finding the right visual language to compliment the brand and to produce style guides and toolkits to inform design treatments going forward.
We set out to invigorate the existing brand which was lacking integrity, cohesion and structure. The four business units within this global shipping consultancy needed clearer differentiation.
Our approach looked to include a design treatment which could be used across any form of communication, and tie the brand together – the ship’s bow (angled shape) in this instance.
Providing detailed guidance – imagery, fonts, colours, layout styles and design treatments were all updated. Ultimately we gave them a fresh and contemporary corporate brand with a suite of materials, including:
corporate brand guidelines
ad design template
white paper template
MS Office templates
business card template
print & delivery across the above.
This project spanned around six months, and ultimately informed their website (provided by our web design partners).
We’re passionate about precision design, communicating a brand effectively and clearly, and ease of absorbing often complex information is paramount.