CASE STUDY
DREWRY
Brand refresh for a global shipping consultancy with offices in London, Singapore, India and China
CHALLENGE
Drewry needed a 360° brand refresh across all communications channels. To develop a design system, our role involved finding the right visual language to compliment the brand and to produce style guides and toolkits to inform design treatments going forward.
SOLUTION
We set out to invigorate the existing brand which was lacking integrity, cohesion and structure. The four business units within this global shipping consultancy needed clearer differentiation.
Our approach looked to include a design treatment which could be used across any form of communication, and tie the brand together – the ship’s bow (angled shape) in this instance.
Providing detailed guidance – imagery, fonts, colours, layout styles and design treatments were all updated. Ultimately we gave them a fresh and contemporary corporate brand with a suite of materials, including:
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corporate brand guidelines
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corporate brochure
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sector brochures
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ad design template
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white paper template
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MS Office templates
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letterheads
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business card template
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print & delivery across the above.
ADDITIONAL INFO
This project spanned around six months, and ultimately informed their website (provided by our web design partners).
We’re passionate about precision design, communicating a brand effectively and clearly, and ease of absorbing often complex information is paramount.
FURTHER CASE STUDIES
DANIEL WATNEY
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PIXIPIXEL
CAMERA & LIGHTING HIRE
ARTWORK & DAY-TO-DAY
MERCHANT TAYLORS' HALL
HISTORIC EVENTS SPACE
BRANDING & ILLUSTRATION